How we helped a cutting-edge AI security company achieve 5x traffic growth and dominate AI jailbreaking search results in just 3 months
Achieved in just 3 months
AI is powerful, but it's also vulnerable. From jailbreak exploits to hidden security flaws, threats can emerge at any time – putting trust and reliability at risk.
Based in the Bay Area and backed by Entrepreneur First (EF), Repello.ai is at the forefront of AI security. It continuously tests for weaknesses, monitors threats in real time, and helps businesses fix issues before they become serious problems. With seamless integration into existing workflows, Repello.ai ensures that AI systems stay secure without slowing things down.
But not enough people realize just how important AI red-teaming is – or that Repello.ai is leading the way.
Our article "Understanding AI Jailbreaking: Techniques and Safeguards Against Prompt Exploits" was featured in Awesome LLM Safety on GitHub with 1.2K+ stars, becoming a widely referenced resource in the AI security community.
In September 2024, Repello.ai came to us with only 200 clicks per month despite their expertise.
Low organic traffic and weak search engine visibility despite having world-class AI security expertise.
Lack of in-depth content on AI security, jailbreaking, and pentesting topics that their audience was searching for.
Technical SEO issues including broken links, slow page load times, and missing structured metadata.
Weak domain authority due to minimal high-quality backlinks from the AI security community.
Repello.ai had the expertise to lead the AI security space, but their content wasn't reaching the right people. Their insights were strong, yet they struggled with visibility.
Our comprehensive approach focused on turning their knowledge into a powerful SEO engine
We focused on producing high-value, research-driven content that addressed real industry concerns. Instead of writing generic security blogs, we created deep-dive articles packed with actionable insights.
Our most impactful piece, "Understanding AI Jailbreaking: Techniques and Safeguards Against Prompt Exploits" was featured in Awesome LLM Safety on GitHub (1.2K+ stars), significantly boosting Repello.ai's domain authority.
We crafted security-focused guides and checklists tailored to AI industry challenges - practical, expert-backed resources that positioned Repello.ai as a go-to thought leader.
To make sure Repello's expertise was discoverable, we optimized their website for both search engines and user experience:
We strengthened Repello.ai's domain authority by securing placements in relevant AI security forums, repositories, and discussions. By getting their insights referenced in security-focused communities, we increased their credibility and organic reach, ensuring their expertise was actively recognized across the industry.
Dominating AI security search terms with consistent top rankings
In just three months, Repello.ai's online presence transformed. Their content wasn't just ranking—it was driving engagement, building authority, and reaching the right audience. SEO wasn't just about clicks; it became a tool for establishing credibility in the AI security space.
By focusing on expert-driven content, technical SEO, and strategic visibility, we helped Repello.ai go from 200 monthly clicks to 1,000 – securing top positions for high-impact AI security terms. But more than the numbers, this shift positioned them as an industry leader, ensuring their insights shaped the conversation around AI security.
For Repello.ai, this was just the beginning. With a strong foundation in place, they now have the visibility, trust, and influence to continue leading the way in AI security.
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